If you have experienced the death of a loved one, you may have noticed waves of grief returning around certain dates. This is known as the anniversary effect. At Authentic Living London, our grief counsellors see this experience often. It can feel surprising and overwhelming, even years after the loss. Recognizing and understanding the anniversary effect is a powerful step toward healing. In this post, we explore what it is, why it happens, and practical ways to support yours

This guide covers the common aspects of the end of life process and highlights how emotional support through grief counselling can make a meaningful difference.

If you’ve been searching for a grief therapist near me, know that Authentic Living London is here for you. We offer both in-person and virtual sessions, making grief support accessible no matter where you are. STUGs don’t mean you’re broken. They mean you loved deeply—and love doesn’t end. With the right support, you can learn to meet these waves of grief with care instead of fear.

Virtual grief counselling offers evidence-based help from your home. Learn how online grief therapy works, who benefits most, and what to expect in a session.